Value Proposition Example

Let’s practice writing value propositions using Geoffrey Moore’s Template

Of course, everyone expresses value propositions a little differently, but at their core, they should be hitting on all 6 of the components above.

Betabrand’s value proposition might read:

• FOR trend conscious customers
• WHO need clothes that fit their busy lifestyle
• OUR online clothing store
• THAT offers crowd sourced apparel
• UNLIKE sites like Teespring
• OUR OFFER includes all kinds of innovative clothing designed by our community from scratch

Ezequiel Farca’s value proposition might read:

• FOR design minded customers
• WHO need a home custom designed to their needs and taste
• OUR architecture and design services
• THAT offer high end modern design
• UNLIKE architecture firms like WRNS Studio
• OUR OFFER balances harmonious modern architecture, with our own award winning interior design & furniture

BambooHR's value proposition might read:

• FOR small to medium-sized companies
• WHO need a more efficient way to complete HR tasks
• OUR Human Resource Information System software
• THAT tracks and monitors time off, benefits and training automatically
• UNLIKE software companies like Fairsail
• OUR OFFER is easy to use, comes with live assistance and offers a cost effective monthly subscription option